MERA INDIA Desi Ghee – Retail & Bulk Network Expansion

Business Model Overview

We Offer Two Products: Desi Ghee & Pakka Desi Ghee

Strong retailer rotation potential

Steady demand category

High repeat consumption

Dual channel opportunity (Retail + Bulk)

MARKET POSITION

Our Desi Ghee is made through the traditional milk → cream → butter → ghee process, delivering a strong natural aroma, rich texture and consistent batch quality. Our Pakka Desi Ghee follows the milk → curd (dahi) → butter → ghee process, offering its own distinct traditional character.

Both products are positioned as authentic traditional ghee at commercially competitive pricing, giving customers a choice of two traditional processes and taste profiles.

DISTRIBUTOR ROLE & RESPONSIBILTY

Selected distributors will be responsible for -- Primary lifting, Stock maintenance, Retail network expansion, Territory coverage, Secondary sales growth.
 
Where company sales representatives are active, they will assist in secondary sales and retail penetration.

FINANCIAL REQUIREMENTS

This opportunity is suitable for distributors who -- Have adequate working capital, Maintain proper warehousing, Understand FMCG distribution cycles, Can sustain market development investment
 
We prefer partners focused on long-term scale.

TERRITORY ALLOCATION

Distribution rights are offered selectively.
 
Exclusive territory consideration is subject to -- Market strength, Infrastructure, Financial capability, Commitment to growth targets.

FUTURE GROWTH ADVANTAGE

We are looking to expand our product range, Our distribution partners will receive rights to introduce additional products within their territory.

Distributors Desk

SERIOUS INQUIRIES ONLY

APPLY FOR DISTRIBUTION

To explore territory availability and commercial terms, contact our business development team at - distributor@meraindiafoods.com